H/W

There are may different interpretations of genre, genre can be classed as what type of film the film you are watching is for instance, Step brothers is a comedy. Genre also allows the audience to identify conventions in the film and therefore may know what is going to happen for instance horror the codes and conventions would be scary location and a villain Ect. However some genres are hybrids such as dog soldiers is a horror/black comedy also people can identify a genre as their favorite type making that type of film their favorite genre.

Genres are flexible. Subjects to a constant process of change and adaptation. Because different audiences will use genre in different ways at different times, its boundaries can never be rigidly, and at the same time is susceptible to extensive subdivision. (Richard Maltby 1995)

Media Language
Media languages are words we use in the media such as Micro elements and cinematography and genre.

Institutions
Institutions are like Hollywood and British they are where the media comes from.

Genre
Genre is the type of film we are watching we can identify a genre such as horror by its codes and conventions.

Representation
Representation is how things are shown for instance how women are represented in The Decent.

Audiences
What types of people watch the film and also what attracts them to the film and what their expectation of the film or genre is.

Ideology and values
Horror films are known for presenting ideas about society.

Narrative
Narrative is the structure of the film such as Todorovs theory and Propps theory.

Genre is important in deciding what genre is your favorite type of film I.E horror. Also Genre is important in showing Codes and conventions of that genre if you know the codes and conventions of a certain genre for instance horror you will be able to see what things will happens as most horrors follow the same conventions. Genre is also important as it allows an audience to identify what may happen in the film I.E the story or the structure or even what’s going to happen.

It is relatively easy for an audience to identify genre for instance Horror is a relatively easy genre to recognize because of its codes and conventions as they are similar in all types of film like the codes and conventions of a scary setting or a villain/monster a victim these types of things allows the audience to see what is coming up going to happen or even what may happen.

The characteristics of a genre film say horror for instance is the codes and conventions of it like a scary location, a hero, a victim or victims, a villain/monster but also there are micro elements that can be codes and conventions (iconography) such as blood and a weapon such as Freddy’s claws and Jason’s knife.

Audiences may like Horrors as for one the fear and adrenaline of being scared or shocked may attract the audience to this sort of genre also some people believe that people like watching horrors lets an audience play out fantasies of acting out acts like the killers do so we don’t ever have to its kind of like a release for the Audience. Or it could just be they enjoy the genre as they like horrors.